If you are looking to spend on Google AdWords, Yahoo! Search Marketing, and/or Microsoft adCenter, our full service management services may be the perfect fit for you. Our full service package is designed to save our clients both time and money. We have years of experience, and bring customer service to a whole new level by taking the time to understand you, your business and your goals.
After a consultation if we mutually decide we are a fit to work together, we will collect some basic information to get your company started.We will take a look at your website and any current PPC accounts to get a good understanding of your business and advertising history. With this background knowledge and our scheduled call, it will be our goal to have a full understanding of the goals and factors that will contribute to creating the best PPC strategy to move forward.
Our analysis and setup process will get us from just understanding to actively advertising. The platforms that enable PPC at Google and Microsoft need a custom setup specific to each client before we flip the switch and start bringing in traffic and spending money. Our understanding of your business, PPC knowledge and experience and a competitive/industry analysis will give us a clear strategy to move forward with your PPC plan. Whether you are 5 years or more into PPC with well oiled campaigns, or just starting out as a new advertiser, we will develop a solid strategy to move forward.
Our methods and strategies are developed through years of experience, reseearch and training. Below lists some of our best practices we use during the analysis and setup phase.
Once we are finished with the setup and analysis phase, we will be in position to launch your campaigns and bring in new traffic. Using our best practices for PPC setup, we will attain great vision on the data, traffic and results of your PPC advertising investment. A great setup is the foundation to PPC success. It allows us the opportunity to see data clearly, and make proper changes quickly and efficiently to benefit the bottom line and determine ROI.
Once active, PPC management is a constant game of analyzing the results, continued strategy development, and keeping the platforms up to date by making the necessary changes. These tasks overlap and are ongoing for as long as you continue to advertise. It is our job to be on your team to recognize and react to both internal and external changes that will affect your PPC investment and strategy.